Copywriting Services
Copywriting comes in many forms, but is always rooted in one thing: information.
Information can be persuasive, educational, entertaining, or even inspiring, helping an audience make a decision, understand something new, spark curiosity, or research a topic. Below are just a few of the many types of copywriting I can help with.
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Branding Copy
Branding copy is the foundational language that defines your business's identity, personality, and values. This could be anything from brand guidelines to persona descriptions or brand taglines/slogans. Branding copy is also your brand’s website!
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Short-Form Copy
Short-form copy generates immediate impact and encourages quick action. It's concise, attention-grabbing, and highly persuasive. Think of short-form copy as social media posts, ad copy, email content, or website pop-ups.
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Long-Form Copy
Long-form copy provides in-depth information and aims to guide a reader toward a decision. Long-form copy includes landing pages, website copy, case studies, whitepapers/reports, scripts, and other downloadable assets.
